A Logo's Life: History Behind "The Jolly Rover"

There's a lot in a symbol, and ours is certainly a memorable one. Of all the questions I get asked about the Jolly Rovers, in the top 3 is "why did you choose that logo?" Right after that is... "why did you choose that name?" Before we cut to the chase about our skull and crossed hammers however, you should know a little history. To start with, as you may know, we didn't exactly invent the original concept. Yes, it's true, the original skull and crossbones was invented many centuries ago. Going back to Medieval times, it went by the latin name Memento Mori as a reference to the ancient Roman maxim to "remember you are mortal." This humbling reminder of mortality was meant to inspire people

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